Reviews matter and they are going to continue to matter and they will probably start to matter even more than they do now. Consumers use reviews to make decisions about what restaurants to eat at, what products to purchase and what healthcare professionals to use. The tricky part for therapists and mental health providers is that we can’t ask our “customers” for reviews.
Most business savvy restaurants put a sign up somewhere in their restaurant asking for reviews. Mental health professionals can’t exactly put up a sign and ask for reviews. We are bound by our ethics. So, how will therapists keep up with the time and trends but still follow ethical guidelines? As therapists, we have to come up with creative and innovative ways to get reviews.
Here are the top five ethical ways for therapists to get reviews:
1. Ask your colleagues to write reviews for you. Ask them to share about their experience in referring clients to you. And be sure to return the favor.
2. Ask your referral sources to write reviews for you. They send you clients and they are happy with having you as a referral source. Send an email to your referral sources and let them know you can’t ask clients for reviews so you’re asking your referral sources. Again, be sure to return the favor and write a review for them.
3. Make it easy for people to write reviews for you. Be sure to have the following profiles: Google My Business, Yelp and Facebook Business Page. The easier you are to find, the more likely you’ll receive organic referrals
4. When doing speaking engagements or something related to your field but not in direct contact with clients, ask them for reviews. Let them know you appreciate any reviews they are willing to write in relationship to whatever you presented.
5. Don’t be afraid to ask people you know to write reviews for you. This is not to encourage your friends and family members to write fake reviews for you. However, you can certainly ask your co-workers, co-therapists, classmates, etc to write reviews for you.
As mental health professionals, we have to think outside of the box to get reviews. Many of the calls we receive at our office are as a result of our reviews.
Amanda Patterson, LMHC, CAP, NCC is the owner of Caring Therapists of Broward, a group practice in Pembroke Pines, Florida. She specializes in working with young adults and teens with depression and anxiety. She is the founder of “My Private Practice Tribe”, a Facebook group for therapists looking to build successful private practices. She helps therapists with business, financial and market planning. To schedule a 15-minute consultation on your private practice needs, visit her website here: https://www.amandapattersonlmhc.com/work-with-amanda/.